Recently, nearly 20,000 Trump supporters packed Madison Square Garden, while countless others gathered in nearby venues to catch a glimpse of Trump and his high-profile allies, including Hulk Hogan, Elon Musk, and Robert F. Kennedy Jr. During the rally, Trump took a moment to celebrate his youngest son, Barron, calling him the “king of the internet.” Known for his low-profile approach, Barron has quietly gained a significant online following, adding a fresh layer to Trump’s public persona.
With a proud smile, Trump introduced Barron, a freshman at NYU, with his wife, Melania, beside him. After acknowledging his family, Trump declared, “Barron is the king of the internet,” praising his son’s calm demeanor and poise—qualities that have attracted admiration online. Social media lit up in response, with one supporter even suggesting, “The podcast king he should be called,” acknowledging Barron’s behind-the-scenes role in shaping Trump’s online presence.
Barron’s Role in Trump’s Media Strategy
Barron has been instrumental in expanding Trump’s media appearances, helping him tap into new audiences. Just last week, Trump made headlines with his strong stances on immigration during an Austin rally, followed by a widely-viewed appearance on Joe Rogan’s podcast, which amassed over 20 million views within hours. According to Trump campaign advisor Jason Miller, Barron has become an “unofficial podcast advisor,” recommending appearances on popular platforms that resonate with younger audiences, like Logan Paul, Nelk Boys, and Theo Von. “Every suggestion Barron’s made has been a goldmine for ratings,” Miller shared with Politico, showcasing Barron’s knack for engaging the digital generation.
A Strategic Move to Win Over Gen Z and Millennials
Barron’s push to leverage digital platforms marks a significant shift from Trump’s 2016 campaign, which was largely driven by television. Previously known for his dominance on network shows and hosting The Apprentice, Trump is now finding success in the podcast and social media space. Since August, his discussions with popular hosts like Adin Ross, Theo Von, and the Flagrant team have garnered millions of views, with clips circulating widely on platforms like TikTok. This approach is helping Trump resonate with younger voters, who prioritize issues such as job stability and public safety.
Can Barron’s Influence Impact the Election?
With Election Day around the corner, the question remains whether Barron’s digital strategy will connect with younger voters. Trump’s podcast appearances with figures like Logan Paul and Joe Rogan have significantly increased viewership, yet it’s uncertain if this will translate to votes. Notably, even Kamala Harris recently joined the Call Her Daddy podcast, underscoring how both parties recognize the power of reaching young voters through unconventional media.
Barron’s rising influence and his digital-first approach may ultimately play a crucial role in shaping Trump’s appeal to a broader, younger audience, showcasing a modernized campaign style that resonates in today’s media landscape.
